The Sari and Traditional Dress Under Colonial Rule
Raja Ravi Varma, Galaxy of Musicians. Wikimedia Commons, Public Domain.
The sari remained the primary garment for women across much of South Asia throughout the 19th century, but its draping styles and the contexts in which it was worn shifted considerably. Regional variations flourished — the Gujarati seedha pallu, with its end drawn back to front over the right shoulder, and the pleatless drapes of Bengal each reflected local traditions. The roughly five-to-nine-yard unstitched cloth was paired with a fitted choli blouse and a petticoat, a combination that became increasingly standardized during this period, partly through colonial influence — in Bengal, for example, Jnanadanandini Devi popularized a new drape, adapted from Parsi and Gujarati styles, in the 1860s — the style now credited as the origin of the nivi, today the most widely worn way of draping a sari.
For men, the dhoti — an unstitched garment wrapped around the waist and legs — continued as everyday wear across much of the subcontinent. In northern India, the kurta paired with churidar or pajama trousers was common, while Mughal-influenced court dress persisted among the aristocracy. The sherwani, a long structured coat, emerged during this period as a formal garment blending Mughal tailoring traditions with British frock coat influences.
Textile Trade and the Seeds of Resistance
Sari, wool, attributed to Kashmir, early 19th century, Metropolitan Museum of Art, 59.44.2. Wikimedia Commons, CC0.
The 19th century was devastating for South Asian textile production. India had been one of the world's great textile exporters, renowned for its muslin, chintz, and calico fabrics. British colonial trade policies systematically redirected raw cotton to Manchester mills and flooded Indian markets with cheap machine-made cloth, destroying local handloom industries. The famed Dhaka muslin, once so fine it was called "woven air," nearly vanished as weavers lost their livelihoods.
Yet cloth also became a vehicle for resistance. The Swadeshi movement of the early 1900s had its roots in late-19th-century calls to reject foreign textiles and support indigenous production. The khadi cloth — hand-spun and hand-woven — would later become the signature fabric of Indian nationalism. Meanwhile, the Parsi community in western India developed distinctive embroidered gara saris whose silk embroidery drew on Chinese styles encountered through the Parsi China trade, and the Kashmiri shawl remained one of the most coveted luxury textiles in the world, prized in both South Asian and European fashion.
Regional Textile Traditions and Their Survival
Honolulu Museum of Art. Wikimedia Commons, CC0.
Despite the devastation wrought on India's export textile industry, regional weaving traditions persisted and in some cases flourished during the 19th century. Banarasi silk weavers in Varanasi continued producing their renowned brocades with gold and silver zari thread, adapting designs to changing tastes while maintaining centuries-old weaving techniques. In Gujarat, patola double-ikat silk weaving survived as a specialized family craft, with each sari requiring painstaking labor to align pre-dyed warp and weft threads into precise patterns.
The Pochampally and Sambalpuri ikat traditions of southern and eastern India produced distinctive cotton and silk textiles with bold geometric patterns, while Chanderi in central India became known for its gossamer-light fabrics. In the northeast, Muga silk — a golden-hued wild silk unique to Assam — was woven into mekhela chadors prized for their luster and durability. Jamdani — a fine muslin textile historically known as Dhakai after the city of Dhaka — preserved the art of supplementary weft weaving, with weavers creating intricate floral and geometric patterns directly on the loom without sketching designs onto the fabric itself. These surviving traditions ensured that South Asia's extraordinary textile heritage, though diminished by colonial policies, was never extinguished.
Sources
- Sari (wool, attributed to Kashmir, early 19th century) — Metropolitan Museum of Art (related objects include a silk gauze sari made in China for the Parsi market).
- Shawl (Kashmir, early 19th century) — Victoria and Albert Museum (Kashmir shawls "a popular fashion item" in Europe in the 18th and 19th centuries, imitated in Norwich, Paisley, and France).
- File:Sari from India, Varanasi, 18th century, Honolulu Museum of Art 10911.1.JPG — Wikimedia Commons (object data from the Honolulu Museum of Art).
- How Modern Researchers Are Trying to Recreate a Long-Lost Fabric — Livia Gershon, Smithsonian Magazine, 2021.
- No. 31 Seedha Palla Drape - Gujarat, India — Border&Fall, The Sari Series: An Anthology of Drape (sari advisor Rta Kapur Chishti), Google Arts & Culture, 2017.
- No. 79 Kalna Drape - West Bengal, India — Border&Fall, The Sari Series: An Anthology of Drape, Google Arts & Culture, 2017 (central Bengal drape worn without pleats).
- No. 83 Nivi Drape - West Bengal, India — Border&Fall, The Sari Series: An Anthology of Drape, Google Arts & Culture, 2017 (credits the nivi to Gyanodanandini Tagore in the 1860s).
- When a 'Tagore Bahu' introduced blouse to Bengali women and revolutionised saree — PTI, The Week, 2025 (dates her Bengali–Gujarati–Parsi drape to the 1860s).
- How Jnanadanandini Devi taught Bengali working women to wear the Sari — Aashnai Syeda, The Daily Star, 2022 (blouse and petticoat adopted from Parsi women; English details).
- Parsi Embroidery (India) — TRC Needles, Textile Research Centre, Leiden (China-embroidered gara saris and the Parsi China trade).
- Deccani Style & Men's Fashion: Splendour Revisited — Salar Jung Museum, Google Arts & Culture (sherwani developed from the achkan and angarkha in the late 19th century).
- The influence of British rule on elite Indian menswear: the birth of the Sherwani — Toolika Gupta, PhD thesis, University of Glasgow, 2016 (the sherwani's development from the angrakha and achkan under the influence of British frock coats and army tunics).
- Made in India: Indian Textiles, Global Markets — Kent State University Museum, 2010 (British restrictions, taxation, and machine-woven imports stifling Indian handloom).
- To revive India's industries: The global and imperial roots of swadeshi in the nineteenth century — Dinyar Patel, Modern Asian Studies, Cambridge University Press, 2024.
- Living Traditions (Cultural Survey of Bangladesh Series 11) — Henry Glassie and Firoz Mahmud, Asiatic Society of Bangladesh, 2007, via UNESCO (jamdani, the "Dhakai" sari, and the colonial-era collapse of Dhaka muslin weaving).
- Traditional art of Jamdani weaving — UNESCO Intangible Cultural Heritage, 2013.
- Central Muga Eri Research and Training Institute — Central Silk Board, Ministry of Textiles, Government of India (muga silk and the mekhela-chador).